This website is for women who just turned forty or who are already in their forties.  Our goal is to offer you a wealth of information about being in your forties with interesting articles and useful tips on the topics you like and you have more questions about: fashion, beauty, motherhood, shopping, health, jobs, relationships and reviews on products you might be interested in.

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And we know something about the topic because we are forty-something women ourselves!

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If you are about to turn forty or already a 40 something, these are some good reasons why you should love being in your forties:

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• Life begins at 40.

• Forty is fabulous.

• You are experienced enough to know your job well and young enough to work with energy and passion.

• You know what you like - and not - in a relationship and are not afraid or embarrassed to ask for it.

• You are not really interested in making new friends, but in spending quality time with the existing good ones.

• You know how to follow fashion and which clothes suit you best.

• You know your body pretty well by now and can quite easily tell when something is not right.

• You are the same age as Kerry Washington, Reese Witherspoon, Kate Winslet, Beyonce, and many other hot celebrities in their forties.

• If you had children in your 20s, then they are all grown up and you finally have free time for yourself.

• If you have young kids, you have enough energy to have fun with them.

• If you want to have children, it’s not that late to get pregnant.

• If you married young, you should be proud of keeping your marriage alive for 20+ years.

• If you married recently, you have more chances of your marriage being a success.

• Unmarried women in their forties enjoy being alone more than younger single women.

• 40 something women are more confident.

• Forty-somethings are taken more seriously.

• Women reach their sexual peak in their 40s.

• Women reach their peak income when they are over forty.

• A woman’s creativity is enhanced in her forties.

• Forty is the new thirty.