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Forty-something icon

A woman who is beautiful in her 20s and 30s will certainly continue to be beautiful when she is over 40. Handsome features can be enhanced with age, but certain beauty tricks help us make sure that we keep looking great and not fake.

Keep on reading our interesting articles on make-upskincareplastic surgery, and visit our reviews section, where we have tested many beauty products suitable for women in their forties.

Make-up for forty-something women

The make-up approach 

First, make sure you are using the right foundation. It needs to be flexible enough not to make your facial lines show more. Get rid of powders that only emphasize expression lines making them look deeper!

Opt for warm and rich eye shadows in tones of bronze, gold, and chestnut. You don’t want to look washed out, so in the evenings you can try a 'khol effect' by smudging your eye pencil very close to your eyelashes. And please, trim those eyebrows!

A good mascara does wonders, so apply it generously and for lipstick try to go for lighter shades during daytime and be bolder only in the evenings. Remember that lip gloss gives an extra freshness to makeup; and blush, well applied high on the cheekbones, brings out your best facial features.

Read our quick make-up tips for 40-something women here

Skincare and the over 40

Skincare and the over 40

Your skin gets drier with age, so make sure you moisturize your body with a good product and go for a suitable daytime and nighttime cream for your face. If you never used a special eye cream before, this is the time to start buying one. 

Sunscreen moisturizer creams are recommended at this stage to keep the skin protected and astringent skincare products are to be avoided. 

You cannot stop the skin's aging process, but you can help keep your skin looking great with an effective everyday regimen which must include cleansing, toning, exfoliation, moisturizing and nourishing; aside from considering plastic surgery and botox. 

Sounds complicated, but it’s not. Most skincare product brands sell a full range ideal for each age stage, and an experienced beauty consultant should be able to give you suggestions on which products are ideal for your skin type. 

If you have been looking well after your skin until now, all you need to do is update your products to the new needs of your body. Read our beauty products' reviews section where you will find our own experiences and suggestions with beauty products for the woman in her forties.

Read more about beauty skincare for the woman over 40

Healthy hair in your forties

Healthy hair in your forties

Healthy hair is one of the secrets that will always make you look younger and you do not need to spend much money to achieve this.


Just follow these eight hair tips and ensure that your forty-something hair will stay healthy.

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